We cut the nerd-speak, and gave our coffees a personality instead.
They're freshly roasted & they've got their own playlists.
Order them in classic WHOLE BEAN or convenient HOME BREW GRIND.
Nerd, Byeee.
BRIGHT
"I'm dynamic & complex."
ABOUT ME:
✓ Blend from Ethiopia, Tanzania & Guatemala
✓ Medium roast
✓ Popular to drink black
WARM
"Enjoy my voluptuous body."
ABOUT ME:
✓ From Guatemala
✓ Medium roast
✓ Popular with milk or sugar
MAGIC
"I'm strong and smokey."
ABOUT ME:
✓ From Sumatra
✓ Dark roast
✓ Popular for (N)espresso
Being Popular.
We think home-brewing's for everyone.
Got coffee questions?
We're your new best friend.
Home Brew Blog
Simple brew guides, with zero geek speak and extra caffeine buzz.
Coffee Chat
Book a free 15-minute chat with Mr. Popular about your home brewing needs - slots available all day, every (week)day.
Brew Gear
Our friends kept asking us to recommend the best coffee equipment, so we did.
Meet Mr. & Mrs. Popular
Mr. Popular is a coffee nerd. Every morning he lovingly makes his wife a cup of freshly roasted coffee. A designer, she'd watch him and wonder why specialty coffee had to be so complicated.
So, they had an idea. Together, they created Popular.coffee to take the geek-speak out of specialty coffee, but keep the great taste.
It’s every ounce of his coffee expertise, proudly designed by Mrs. Popular for people like her, who want the finest, freshly roasted coffee without needing a dictionary––or a nerdy husband.
Easy For You
We think home-brewing should be easy.
We'll send your freshly roasted coffee prepared however's best for you.
Convenient
Home Brew Grind
This option is just the right grind to work well with all methods of home brewing.
Because pre-ground and ready to go makes mornings better.
Classic
Whole Bean
This option is not ground.
We got you, purist.
Grinding at home is cool too.
Your Coffee Mood
Your coffee is that one special me-moment.
We get you. That's just how we designed our coffee.
"Love sitting in my backyard drinking this coffee, listening to the birds. My happy place! And the freshly roasted beans make me less jittery than the supermarket brands I used to get."
★★★★★ Charlene B.
Mother of 7 & 9 year olds, COVID-19 homeschooler, White Plains, NY
“SF has some of the best coffee shops in the world but they're closed. Luckily Popular.coffee consistently delivers a perfectly roasted bean that meets my demanding coffee shop standards!"
★★★★★ Dave T.
Third-wave coffee fan, CEO, DCL logistics, San Francisco, CA
"A bag shows up in the mail and I get the best quality without needing to understand all the sourcing & roasting details myself."
★★★★★ Ethan B.
Neuroscientist, currently working from home, Washington, DC
