GOODSHIT is a washed Uraga from the Guji zone in Ethiopia, chosen by Erica for her friends and fans. These beans are sweet, floral and full of complex flavors. Like all Popular.coffee it’s 100% specialty Arabica, the most premium type of coffee. Arabica beans only grow at high altitudes; where the environmental conditions develop wonderful flavor complexity.
GOODSHIT is light-medium roasted in small batches to develop its blueberry and Earl Grey body that is equally delicious as a filter or espresso drink. We use a top-of-the-line Loring roaster, designed and made in the USA, with capacity for 33 pounds. Commercial roasters process around 450 pounds of coffee per batch, which often results in a flat, burnt taste with bitter notes. In contrast, our small batch roasts are always perfectly calibrated to bring out the full potential and individual richness of the beans.
Every bag of GOODSHIT coffee is stamped with the date of roasting and shipped straight to you within a few days. We roast every Monday and Tuesday in upstate New York and post our coffee Monday through Thursday. You’ll notice the difference with supermarket coffee at the first sip. Because of the time spent in transport and on shelves, supermarket coffee is months, if not over a year old at the time of purchase, and is, in fact, almost always stale. Really great coffee is like fruit, you want to enjoy it fresh!
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